Is it time to sell your home? Whether it's time for an upgrade or some new surroundings, or if unforeseen circumstances are resulting in the sale of your home, the process makes all the difference. Since every home and situation is different, our process is designed to make sure our listings have a customized marketing plan tailored to your needs.

The Process

Sellers | Pre-listing Interview

This is designed to be a low stress start to the process. During the initial phone interview, we will ask you the basics about your home and your expectations so that we can come to the in-person consultation fully prepared. Upon your request, we will drop off a pre-listing packet for your review, containing valuable information about our company and what BHGRE has to offer as a brand.

Sellers | In-Person Consultation

For the in-person meeting, we will meet at the home. After briefly reviewing your goals and expectations, we will walk through the property.  The property does not need to be show-ready for this appointment! Following the walkthrough, we will analyze comparable properties that have recently sold in your area and discuss the market. Finally, we will tour the homes on the market that your home will be competing with.  This process helps to give you a realistic idea of what to expect in the sale of your home, and will help you determine the best listing price.  Next, we will discuss any repairs and improvements that must be made in order to achieve your goals!


We will discuss the terms of our representation agreement, alleviate any concerns you may have regarding commission, and determine whether our services would be right for your needs.  After this, we will discuss our marketing plan.

Sellers | Commission

So how do we get paid? And how much do we get paid? This is long winded, but if you're really wanting specifics, here you go:


Our fee is 6%.  Half of that 6% (3%) is given to the buyers' broker at closing. This is how we provide incentive to other agents to show your house. The remaining 3% goes to BHGRE Kansas City Homes (our brokerage).  75% of that 3% (2.25%) goes to us.  That 2.25% is then used to pay monthly fees to BHGRE Kansas City Homes for our office space and use, the Kansas City Regional Association of Realtors and other Realtor associations, various services that we subscribe to that make transactions run smoothly, and various fees associated with our website.  A portion of it is then used to reimburse ourselves for the marketing that we paid for specifically to sell your home, which is how we get customers to buy your house. After taxes, what's left is our "take-home."


In addition to that 6%, you pay a $210 transaction fee to our brokerage. This helps pay our office staff.


If we don't find a ready and able buyer for your property, we don't get paid. No commission, no reimbursement for expenses, no transaction fee, not even a coffee... Nothing. If we don't get the job done, we don't deserve to get paid. We think that's pretty fair.


Hopefully that clears things up!

Buyers | Additional Fees

It is important that you're aware that there are other fees associated with purchasing a home.  These fees are called Closing Costs.  I encourage you to discuss these with your lender, as it changes from situation to situation.  When you receive a cost break down from your lender, it would be helpful to forward it on to me in case we're able to use it to negotiate.


Most lenders will send you this cost break down along with your pre-approval so that you're fully aware of the true cost of purchasing your home.  I will also work diligently to make sure that you are not blindsided by any additional fees.

Marketing Plan

Pre-Title Work

This will help to inform you of any potential title risks at closing.


We will assist you with preparing your home for sale.


At the forefront of any strong marketing plan is an effective pricing strategy. We will assist you with pricing your home based on a printed competitive market analysis that you can keep for your reference.

BHGRE Kansas City Homes Marketing

We will inform all local BHGRE offices of your listing, and feature it on this website, along with our regional company's corporate website.

Yard Sign

We will place an attractive BHGRE Goering Group sign on your property.

Color Brochure

We will have your home professionally photographed and a full color brochure prepared.

Electronic Lock Box

We will place an electronic lock box on your property to ease showings and provide you with the security of knowing who has shown your home.


We will enter your home's information into the MLS, giving your home exposure to thousands of Realtors in the Kansas City area.

Internet and Social Media

We will market your home on Zillow, Trulia,, Facebook, Twitter, and Instagram using the internet marketing strategies that work. We will provide you with statistics on the views of your home when available on each of these sites.

Contact Proven Realtors

We will directly contact Realtors who work in your price range.


Don't underestimate the power of marketing to your neighbors! We will mail a color postcard of your home to the 50 neighbors closest to your home.

Counter Display

We will prepare an informational display containing most things a buyer will want to know. This information will give buyers the confidence to write a contract.


We will ask each open house guest and Realtor who passes through your home what they think about our listing. We will provide you with their feedback.

Open House

We will hold your house open to generate awareness. Three days before the open house, I will place a sign in front of your home promoting the open house.

Transaction Management

We will manage the details of your transaction to ensure that your contract closes on time.

Prompt Communication

We will make sure you are updated in a reasonable time on all things relating to the sale of your home.

How are we different than the thousands of other agents in KC?

Maximum Exposure

Communication Gurus

With our focus on community involvement, our understanding of internet marketing, and our wide range of contacts we are the best agents to get the word out about your home.  If our database of potential buyers and agents doesn't get the job done, rest assured that our extensive marketing and promotion of your listing will sell your home for the best possible price.  And, if we don't know your area, we aren't too proud to refer you to someone who does.  With our network, we know which agents to trust with your transaction.


We have the expertise and connections required to:

  • Prepare your home for sale and coach you through the steps to get the best possible price for your home
  • Put together fantastic marketing materials (professional photography, professional fliers, digital marketing materials)
  • Keep you updated on the market in your target area before, through, and beyond the sale of your home
  • Help you make an offer that is reflective of the area and the market conditions within it
  • Inform other agents and potential buyers of your home through the various committees and organizations we're part of, in and out of the real estate industry


The only thing changing faster than the way people communicate on a day-to-day basis is the way that agents communicate with other agents and vendors over the course of a transaction.  In todays world, an agent's ability to communicate determines his or her success in negotiations. In addition to ensuring that we negotiate the best possible deal on your behalf, this also makes us fully adaptable to who we're working with - the client, other agent, lender, closer - and that makes for a smooth transaction.


  • We will communicate with you on your terms. We are dedicated to making sure we are communicating the way you'd like to be communicated with.  Whether you prefer phone calls, texts, emails, or even Facebook Messenger, we've got you covered.
  • We know how to communicate with other agents. We have top of the line tools and services to make sure that your offers are presented as soon as possible. Our involvement in the real estate community also increases the likelihood that we'll know potential cooperating agents. This can be extremely useful.
  • We will keep you updated every step of the way, and make sure that any of your concerns or questions are addressed.
  • We understand that negotiating skills are only as good as your communication skills. We will help you to frame your offer in an easy to understand way that will entice the other side to accept your offer.



Agents like to work with other reliable agents that they know will do the right thing.  Our reputation for integrity and consistency will make a difference in the number of showings you have.  In addition to the Better Homes and Gardens network in Kansas City, we have countless friends and colleagues in the industry that associate our name with these core values. They know that a Goering Group listing will be a smooth sale, in addition to being a great home.


  • Over 400 agents in the BHGRE Kansas City Homes Network
  • Involvement in three Kansas City Regional Association of Realtors committees, including Member Outreach
  • Life long friends in the industry
  • Members of the Spring Hill Chamber of Commerce
  • Board members and leadership within several 501(c)(3) organizations
  • Bart Goering is a Leadership Kansas graduate, 2013


Schedule Consultation

We look forward to working with you!


Alex Goering

Bart Goering


(913) 638-4662


(913) 485-5898




14310 Metcalf Ave.

Overland Park, KS


14310 Metcalf Ave.

Overland Park, KS

Data from Heartland MLS -  deemed Reliable but not guaranteed.

Better Homes and Gardens Real Estate Kansas City Homes
Goering Group - Better Homes and Gardens Real Estate Kansas City Homes
Better Homes and Gardens Real Estate Kansas City Homes
Goering Group - Better Homes and Gardens Real Estate Kansas City Homes
Better Homes and Gardens Real Estate Kansas City Homes

We look forward to working with you!

Better Homes and Gardens Real Estate Kansas City Homes


The Process

Marketing Plan

Better Homes and Gardens Real Estate Kansas City Homes